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Research papers

Change for the future

In this paper we argue that market researchers face increasing pressure to deliver information that aids strategic decision-making within organisations. In particular, the creation of the Single European Market means that many companies now demand...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Eric Salama, Peter Mills
June 15, 1992
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Citation

Salama and Mills (1992a, June 15). Change for the future. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/change-for-the-future